GIFs are a great way to catch attention when marketing

GIFs are the special in-between of picture and video, while GIFs are technically image files they are really like a tiny video that repeats over and over again. They have all of the eye catching benefits of a video with the benefit of being a photo which means the file is smaller, and platforms that don’t allow video previews will sometimes allow GIFs.

So… what is a gif? “Animated GIFs are several images or frames combined into a single file. They are displayed in succession with varying frame rates to create short low-file-size animations. GIFs, by default, end on the last frame, though they are now more commonly seen looping.”

How do I create a GIF?

Creating a GIF isn’t hard, don’t get discouraged! Some key things to remember when making GIFs is to use a video file that doesn’t have too many colors, because GIFs often degrade the color value when they are converted from video.

  1. EZ Gif – is a free online GIF creator that can be used in most browsers, they allow you to convert photos or videos to GIF format. Their video to animated GIF creator allows you to select up to 30 seconds of footage for your GIF and also allows you to edit the GIF once it is rendered.
  2. Filmora Wondershare – Filmora Wondershare is a pretty common video editor many performers use, but you can also use it for creating GIFs! Simply export your project as a GIF and boom, you’re done!
  3. Most Video Editors – A majority of high end video editors will have an option to export your project as a GIF, just look for it under your export settings.
  4. IMGPlay (Phone App) – This app is great for turning videos on your phone into a GIF, you can even overlay stickers and text onto the GIF.

Where can I market using GIFs?

Marketing with GIFs is very common on blogs and various social media, Twitter is one of the biggest markets for GIF marketing. There are also ample marketing opportunities on other social media platforms, for example Reddit has communities that are specifically dedicated to porn GIFs! You can also market with GIFs on your Pornhub profile stream or your ManyVids MV Social page, pretty much anywhere that allows image files allows GIFs and they convert much better than photos especially when promoting clip content!

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